We Are Social acquires Metta Communications in Hong Kong

Global social creative agency We Are Social has acquired Hong Kong’s above-the-line agency Metta Communications, to create an integrated creative offering for clients in Hong Kong.

Under its new ownership, Metta Communications has been rebranded to ’Metta/We Are Social’. The agency will work alongside We Are Social’s existing team in Hong Kong, with a team of 25 who collaborate to meet client demands for best-in-class creativity coupled with social media expertise. 

According to a press statement, the formation of Metta/We Are Social creates an integrated creative offering that delivers best in class above-the-line and social campaigns for clients in Hong Kong, as Metta being the creative powerhouse behind some of territory’s most memorable television advertising, and We Are Social being best known for its expertise in social media.

We Are Social and Metta’s clients in the region now include appliance and electronics maker TCL, global payment powerhouse Alipay, newly opened cultural landmark Hong Kong Palace Museum, pharma company Abbott Laboratories, travel and experience booking platform Klook, and the financial service Livi Bank. 

Upon the latest expansion, Donald Wong will take on the general manager role of Metta/We Are Social. Wong will be reporting to Pete Lin, CEO of We Are Social in North Asia. Wong was previously general manager at We Are Social Hong Kong, a role he has held since the office first opened in 2018. Matt Tse, formerly executive creative director (ECD) at Metta Communications, is now ECD across all clients. All teams will work closely with We Are Social's team of 135 in North Asia, and its network of over 1000 globally. 

Pete Lin, CEO of We Are Social North Asia, said: “Joining forces with the team at Metta creates an integrated offering which is positioned to offer the best-in-class campaigns our clients want, both above-the-line and on social channels. We Are Social is now in the best position to support brands looking to reach the Hong Kong market, as well as homegrown brands in Hong Kong looking to market to the rest of the world. As we head towards 2023, we look forward to putting our foot down on the growth accelerator in Hong Kong once more.”

Donald Wong, general manager of Metta/We Are Social, said: “Metta has consistently proven its creative chops so this deal not only increases We Are Social’s presence in Hong Kong, it adds a whole new level of street cred. We couldn’t be in a better position to serve the growing digital and integrated marketing demands in the market.”

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