Warner Bros. Discovery to launch Max across APAC

Warner Bros. Discovery is launching its streaming service Max next month in Indonesia, Malaysia, Philippines, Singapore and Thailand, as well as Taiwan and Hong Kong.  

Max is a brand-new streaming experience in the region bringing fans blockbuster movies, series, iconic hits, engaging real-life content and family favourites through a strong product experience. 

From 19 November, subscribers can enjoy an elevated streaming experience on multiple devices with a user-friendly interface including personalised recommendations, seamless search, genre rails and brand hubs.  

Providing a more intuitive way of exploring Max, subscribers can create up to five unique profiles, each customisable with favourite characters as avatars, receive content picks based on viewing habits and customise profiles for children, curated with age-appropriate content and parental controls. 

Max will offer a collection of fan favourite content from theatrical hits, culture-defining shows, best in class real-life stories across food, home, lifestyle and documentaries, as well as family favourites, including the new series Dune: Prophecy, the Game of Thrones prequel, A Knight of the Seven Kingdoms, IT: Welcome to Derry. 

The Max app will be available for subscription through Max.com, and through select partners – additional details will be announced in the coming weeks. 

JB Perrette, CEO and president of global streaming and games at Warner Bros. Discovery said: “We are thrilled to bring Max to more consumers in Asia. Max brings together unparalleled quality content from iconic brands like HBO, Discovery, the DC Universe, Harry Potter, AFN, and Cartoon Network, as well as Hollywood blockbusters all in one place. Building on successful launches in the U.S., Latin America and Europe, Asia Pacific represents the next phase of Max’s globalisation, making Max available now in over 72 markets with more to come in 2025.”  

James Gibbons, president at Warner Bros. Discovery, APAC said: “Warner Bros. Discovery has long entertained fans across Asia Pacific with culture-defining content from powerhouse brands. For the first time, this programming will be available in a brand new streaming app for regional audiences, with Max combining incredible breadth and depth and a best in class viewing experience. 

The Max streaming service was first launched in the US last year in March. It was then rolled out across Europe, bringing together popular TV shows and movies such as Barbie amid emerging market leaders Netflix and Disney.

Max, which will combine content from Discovery Plus with HBO Max, aims to deliver the most unique and captivating stories, ranging from the highest quality in scripted programming, movies, documentaries, true crime, adult animation, and live sports and news (where available).

MARKETING-INTERACTIVE has reached out to Warner Bros. for more information. 

Explore the latest digital marketing trends to empower your brand for sustainable growth. Join 200+ industry players and marketers at Digital Marketing Asia 2024 Hong Kong on 22-23 October and discover the key to sustainable growth in the new digital era, network with industry leaders and find out more about real-life marketing wins and thought-provoking ideas.

Related articles:

Viu and Warner Bros bring Bahasa version of Pretty Little Liars to Southeast Asia
Warner Bros 'defends' SG with 100 batmobiles