VivoCity in the midst of creative pitch
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In an ongoing closed door pitch, VivoCity is looking for an agency to handle its creative duties.Chang Yeng Cheong, deputy head, marketing communications confirmed the pitch is ongoing.The tender is for a two year basis. Marketing understands that the mall runs five campaigns per year and the brand has shortlisted several agencies. The agency will be tasked with re-branding the mall, a source told Marketing.Incumbent Mandate is also in the pitch. Dog Digital currently holds its digital business.
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