Valerie Madon heads back to agency world as SEA creative chief of McCann Worldgroup

McCann Worldgroup has appointed Valerie Madon to the newly-created role of chief creative officer of the Southeast Asia market. She joins in mid-May and will be based in the network’s regional headquarters in Singapore, reporting to Nick Handel, president, McCann Worldgroup Southeast Asia.

Previously the director of Creative Shop, SEA & Emerging Markets at Meta, Madon is tasked with heading the creative teams across Singapore, Thailand and Hong Kong, as well as assuming the additional responsibility of chair of McCann Worldgroup’s APAC Creative Leadership Community (CLC).

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Madon’s 20 year career spans senior network roles at Havas, JWT and VMLY&R, along with two stints at Meta and Facebook. With a focus on brand-building, Madon has delivered innovative integrated creative solutions for major brands such as Zespri, Caltex, Hewlett-Packard, Procter & Gamble, Singapore Airlines, HSBC, Burger King, VISA, Singapore Tourism Board, Changi Airport, Central Provident Fund, Shell, GSK, Cycle & Carriage, Friesland Campina and many others.

On her appointment, Handel said, “I am thrilled that Madon has joined our McCann Worldgroup Southeast Asia family. With her vision and expertise, she will make a significant contribution to our ambition of being the irrefutable leader in the business of creativity. And what’s more, I believe that she will be an excellent team leader and mentor to our people.”

“This opportunity represents the perfect storm of my creative ambitions - to reunite with Handel again, as a leader who believes in the value of a creative partner, and to join the network that created ‘Fearless Girl’, one of the most inspiring pieces of work that went beyond advertising to become a meaningful part of people’s lives. I’ve always felt blessed in my career, but this invitation to work and learn from so many of the creative greats within McCann Worldgroup is extra special,” said Madon.

Prasoon Joshi, chairman, McCann Worldgroup Asia Pacific said, “The addition of Madon to our organisation marks a significant development. Her extensive experience and innovative creative approach will add a fresh dimension. She is a keen observer of the evolving media landscape and latest technologies, which will further drive our creative excellence and strengthen our creative leadership in the region.”

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