Unilever promotes media and digital hub lead Javed Jafri to new role

Unilever has promoted Javed Jafri (pictured) to the role of Southeast Asia and Indonesia ice cream digital, data and commerce hub lead and Malaysia and Singapore media lead, based in Malaysia. Jafri has been with Unilever for over 11 years, with his most recent role being media and digital hub lead for Malaysia, Singapore, Myanmar, Cambodia, and Laos. During this time, he led a team of over 20 members based in different countries, managed Unilever's media, and ensured its data safety management as Unilever's data governance lead for Malaysia. 

He was previously based in Pakistan, helming the role of head of media for four years. He drove brand strategies for over 40 brands, and developed media marketing strategies through user mapping, measuring the performance of digital marketing campaigns, and assessed ROIs and KPIs. According to Jafri's LinkedIn, he has over 21 years of experience driving customer centric projects in the marketing and media industry, rolling out brand campaigns and reinforcing brand images.  

Jafri is also currently the VP of the Malaysian Advertisers Association (MAA), a single body representing the interest of advertisers in all areas of commercial communications. MAA was founded in 1964, and currently has over 102 members. Some of its objectives include promoting marketing effectiveness, promoting advertising self regulation and to create a collaborative for marketing together with agencies and media. 

Meanwhile, Jafri has experience working with companies such as Telenor, Tapal Tea, and Mediacom, while based in Pakistan. He spent six years with Telenor, with his most recent role with Telenor being its strategic media manager. He oversaw its media strategy, market research and media analysis and forecasting. Before joining Telenor, he was with tea company Tapal Tea, where he led the launch of Tedzum, a blend of high grown Kenyan primary leaf grades. A+M has reached out for more information.

Meanwhile, Unilever Malaysia also recently unveiled a slew of new initiatives and moves in celebration of its 75th anniversary. It launched a new commemorative logo incorporating 25 colourful icons woven together on the figure 75, a representation of the unique aspect of the business, and Unilever’s purpose to make sustainable living commonplace.

Unilever's overall marketing team also recently saw a slew of changes. As part of its simplification structure as of 1 July 2022, Kartik Chandrasekhar, global lead for Lifebuoy took on the role of head of oral care and skin cleansing for developing and emerging markets, along with global brand lead of Pepsodent. Meanwhile, global digital director for skin cleansing and oral care, Triveni Rajagopal had taken on the new job title of personal care digital transformation lead, while Chiradeep Gupta was named as VP, personal care, head of media and global integrated media strategy lead based in London.

Related articles:
Unilever unveils special logo just for Malaysia market
Malaysian Advertisers Association names new leadership team
Unilever marketing leadership sees shuffle amidst structural simplification