Unilever unveils special logo just for Malaysia market

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Unilever Malaysia has unveiled a slew of new initiatives and moves in celebration of its 75^th anniversary celebration. Among which includes a new commemorative logo incorporating 25 colourful icons woven together on the figure 75. The icons are touted to be a representation of the unique aspect of the business, and more importantly, Unilever’s purpose to make sustainable living commonplace.

To complement the logo, the brand has also launched a new tagline in Bahasa Melayu, “75 Tahun Bersama U (75 years with U)”, symbolising Unilever’s past and future commitment to continue helping Malaysians “look good, feel good, and get more out of life”. unilever 75th anniversary logo and tagline

In addition to the commemorative logo and tagline, Unilever Malaysia has also relocated its new headquarters to Bangsar South. According to the brand, the move has been years in the making, and reaffirms Unilever’s continued growth going forward. From hot-desking workstations, collaboration zones, quiet rooms, game areas, lounge rooms, and other dedicated spaces, the new workplace was designed to embrace the best of in-person and virtual interactions for connectivity and collaboration enabling new ways of working.

To further celebrate this milestone, Unilever Malaysia has launched exclusive offers and promotions amongst its portfolio of products ranging from beauty, personal care, home care and food. These are only available via the Unilever Official Store on Shopee, Lazada, and Lazada Grocery Store.

"As we celebrate this special milestone, it is truly gratifying to be surrounded by many of those who played such a significant role in Unilever Malaysia’s success. We want to express our sincerest appreciation to our employees, customers, retailers, business partners and the local communities, who have supported us over the years in our growth and ambition,” head of country, Unilever Malaysia, Lenny Chuah said. She added that the brand strives to build a purpose-led, future-fit organisation and growth culture, as it looks ahead to the next 75 years.

According to Unilever Malaysia, the organisation has always believed that responsible business is good business. As such, serving those most impacted by the COVID-19 pandemic, women, and families, particularly the undeserved communities, remains its priority. Unilever Malaysia has also established partnerships and handwashing education programmes with various organisations and NGOs to support local communities most at need.

Chuah added that the brand’s efforts do not end here, as purpose is at the heart of its business model. Looking forward, Unilever Malaysia pledges to do more good for its planet and society.

“One of our biggest initiatives to-date is co-founding Malaysian Recycling Alliance together with nine other consumer goods companies. We recognised the importance of working together to drive a common goal of achieving circular economy solutions that are conducive to a cleaner and greener Malaysia, and a more sustainable, waste-reduced future,” she explained.

Meanwhile, Unilever has made changes to its marketing team. As part of its simplification structure, Kartik Chandrasekhar, global lead for Lifebuoy is currently assuming the position of head of oral care and skin cleansing for developing and emerging markets, along with global brand lead of Pepsodent. In this role, he currently leads strategy, innovation, and communication globally for brands.

At the same time, global digital director for skin cleansing and oral care, Triveni Rajagopal has assumed the role of personal care digital transformation lead. She currently oversees Lifebuoy, Lux and Pears in skin cleansing and Pepsodent in oral care. According to Unilever, Rajagopal is the go-to person for accelerating team growth and vision.

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