Weekly roundup: Liverpool FC's bold redesign, the 101 on Goku AI and more

share on

twitter /
facebook /
linkedin /
- email
- telegram
- whatsapp
- wechat
- pinterest
- line
- snapchat
- reddit

Happy Friday MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week, we had a look at UNIQLO Singapore's pop-up featuring a sneak peak of its seasonal collection, and Liverpool Football Club's bold new look. We also dove deep into ByteDance's latest artificial intelligence (AI) model, Goku AI.

If you need a quick summary, welcome to MARKETING-INTERACTIVE's weekly roundup, a video and article feature in which we take you through the biggest stories of the week and take a deep dive into trending topics we've seen in the industry.

Don't miss: Weekly roundup: Love is definitely in the air

1. UNIQLO SG removes exclusivity factor, opens seasonal collection sneak peek to public

Global apparel retailer UNIQLO unveiled its 2025 "Spring/Summer pop-up" to launch its newest "LifeWear" collection at Singapore's National Design Centre from 14 February to 16 February.

For the first time, Singaporeans were invited to view the upcoming collection, which will be launched on 28 February. At the pop-up, visitors were able to scan a product barcode on the products they wished to purchase, which would lead them to the UNIQLO app where they could add the item to their wish list.

Paulene Ong, marketing director of UNIQLO Singapore, said, “This year, we’re proud to celebrate the essence of LifeWear by inviting Singaporeans to view the season’s lineup for the first time ever. We hope to inspire our visitors with the latest "Spring/Summer" lineup and also educate them about the practical beauty of "LifeWear".

Read more here.

2. Liverpool FC takes flight with new look inspired by iconic Liver bird

Liverpool Football Club (LFC) has begun rolling out a new look across its digital platforms, highlighting its iconic mascot, the Liver bird. The English club is further embracing the popular symbol as part of a new design look, which will be incorporated into all social channels, websites, apps, matchday programmes and digital marketing and communications by LFC and partners.

In a statement, the club said the new typefaces, LFC Sans and LFC Serif, have been created exclusively for LFC and draw on the wings and talons of the Liver bird for inspiration to create consistency in how the club appears. LFC also stated that the adjustments to the color palette are subtle, eliminating variations and emphasising LFC's iconic red branding.

Read more here.

3. Goku AI for dummies: 101 on how marketers can revolutionise content creation

Another Chinese AI model is shaking up industry once more, this time it's Goku AI by TikTok parent company ByteDance. The AI model for image and video generation is expected to revolutionise digital content creation by making it easier for users to produce high-quality visuals with minimal effort. Thus far, its received mixed reactions across social platforms, with sentiments of conversations being 38% positive and 4.1% negative, according to media intelligence firm CARMA.

Many are already discussing the implications of increasingly sophisticated AI, particularly regarding its potential to create fake content, while some are mentioning Goku AI's potential disruption to the advertising and content creation industries by eliminating the need for influencers and expensive shoots.