Unilever Philippines head of media Dennis Perez takes expanded SEA remit

Unilever has appointed Dennis Perez to the role of digital marketing, media and commerce head for beauty and wellbeing for Southeast Asia. Perez (pictured) will retain his existing position as head of media for Unilever Philippines. His new role requires him to be responsible for driving broader end-to-end digital, media, and commerce strategies across Southeast Asia. At the same time, Perez will create deeper category digital expertise in the beauty (hair care and skin care) and wellbeing (vitamins, minerals and supplements) categories.

Perez has been with Unilever for 21 years, starting off as a management trainee. In his last role, he carried out media strategy and planning leadership across awareness and fulfilment channels for some notable brands in the personal care, foods and refreshments, and home care categories.  While working with Unilever, he was also the co-chairman of the digital measurement board of the Philippines (DMB) for six years, from 2016 to 2021. 

“We are moving along the pandemic with people using digital differently, and so we need to adapt. With the collapse of the marketing funnel, the ascent of Web 3.0 and the rise of the experience economy, I’m excited to take on this new challenge of driving an integrated marketing approach in Unilever that puts people first and drives value to our brands,” he said.

Unilever saw a series of departures from its company recently. This month, Unilever veteran, Rahul Welde, VP digital transformation and digital business at Unilever had left the company after 31 years. He had been based in the UK for over six years, first moving in 2016 in the role of global VP digital transformation. He also held roles such as EVP digital transformation and EVP digital business consecutively.

In April, Unilever also saw the departure of Paul Anthony Katimbang, global brand director, Closeup. "I started with Unilever at the age of 20 and 20 years later, it's finally time to say farewell. Thank you Unilever for trusting this boy who grew up in a rural village in the Philippines with the running of global hair care and oral care brands in over 102 countries. I am forever grateful," Katimbang said in a LinkedIn post. Meanwhile, David Porter stepped down from his role after five years, having been at Unilever for over a decade in January. He joined global attention measurement platform Amplified Intelligence as an advisor. 

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