Media veteran David Porter set to exit Unilever after 11 years

VP of global media at Unilever David Porter is set to exit his post in early 2022. Porter has been holding the role of VP, global media for five years. He is currently based in Singapore. Prior to the role, he was media director for North Asia, based out of Shanghai for three years. He has also worked in markets such as North Africa, middle East, Turkey, Russia and Belarus. He has been with Unilever for 11 years.

Porter is responsible for one of the largest media budgets in a diverse region spanning 14 time zones. He is responsible for driving the company’s innovation in communications channel planning with a strong focus on Unilever’s development as a major force in digital marketing in the region. He spent 25 years in UK agencies before a seven-year stay in Asia Pacific with Mindshare, where he managed the agency’s multimarket relationship with Unilever.

Porter, a veteran in the media advertising scene, started his career on the agency side. He spent nine years at Mediacom London working with brands such as Volkswagen, Mars, Shell. In a note on his LinkedIn, Porter said he is retiring from full time media work in February 2022. 

"In the brand marketing community many media leaders drive their companies’ agenda for digital transformation, data-driven marketing and eCommerce/performance. They provide essential thought leadership, holding the digital community to account when it comes to making the internet a safer, more reliable and diverse space for brands and the public - particularly young people and the under-represented - to enjoy the extraordinary digital world we built together. I am more than proud of the Unilever Media team I have been privileged to lead across Asia-Pacific, Africa and beyond," he said. 

Power up your PR and communications efforts today with MARKETING-INTERACTIVE's PR Asia Week on 1 and 2 December. Learn ways to build an evidence-based practice, up the ante on your strategies, and be head and shoulders above your competition. Click here to register today!