Geneco refreshes rewards program as it turns seven

Geneco has unveiled its #Se7enbration campaign, to mark its seventh anniversary this April. Geneco, a brand under YTL PowerSeraya, is a licensed leading electricity retailer that sells electricity to homes, businesses, and industries across Singapore. 
 
#Se7enbration strengthens Geneco’s commitment to customer-centric sustainability aligned not only with the Singapore Green Plan 2030 but also the SG60 celebration that highlights nation-building efforts through community initiatives and shared values to shape everyone’s futures together. 

Under the campaign, Geneco is rolling out a suite of customer rewards and energy solutions designed to empower households with greater energy savings and conscious consumption habits.  

Don't miss: Geneco grows familial bonds with tree planting initiative this CNY

Geneco has also refreshed its rewards program, introducing a full digital experience with exclusive partner perks, named ‘Geneco Rewards’. Formerly known as ‘PowerUp Rewards’, the new program is only accessible via the Geneco mobile application from 17 March.

Geneco told MARKETING-INTERACTIVE, that the revamped platform aims to refresh its customers' perception of its rewards program, while aligning with simplicity. It is also a play on words, reminding customers that Geneco "rewards" them for their loyalty. To celebrate its launch, 100 customers each week will have the chance to win a SG$7 eCapitaVoucher over a period of seven weeks until 30 April.

This new program further enhances their customer-centric approach by offering customers exclusive deals and promotions. The electricity retailer is also introducing new merchants and treats into its Geneco Rewards program, such as F&B brands under Katrina Group, and Daily Chicken. These have been categorised under Singaporeans' favourite pastimes, eat, shop and play.

Under the anniversary campaign, Geneco is also launching an all-new "Get it 7 to 7" plan, which will be launched this coming 17 April 2025, offers two-tier pricing which encourages households to reduce energy consumption during the peak demand period to contribute to a more stable and efficient power grid.  

Geneco said, this is aligned with the Energy Market Authority’s residential demand responsive (R-DR) initiative. The new electricity price plan also sees lower-cost electricity consumption during lower demand periods between 7pm and 7am, compared to higher demand periods of 7am to 7pm. 

As a part of the #Se7enbration campaign, Geneco is also offering seven lucky winners a full year of free electricity with a 24-month plan, including the "Get it 7 to 7" plan, while those who opt for the Power Eco add-on will enjoy first seven months of complimentary green abatement.  

With its seventh anniversary campaign, Geneco seeks to give back to its customers, communities and partners through seven transformative initiatives. This includes a renewed commitment to planting a further 250 trees over the next five years, making bold investments in renewable energy, and to support the technology industry’s clean energy transitions.

Under the electricity retailer’s Power Eco Add-On initiative, from an additional SG$1 per month, customers can take charge of their sustainability efforts by abating carbon emissions from their power consumption by purchasing carbon credits or renewable energy certificates at varying levels. 

Alex Chan, head of brand, communications and marketing, Geneco, told MARKETING-INTERACTIVE "At Geneco, we strive to put our customers at the forefront of every campaign and initiative we do. #Se7enbration not only truly celebrates them, but also empowers them to continue to drive Singapore's sustainable transformation."

Meanwhile, Lim Han Kwang, chief executive officer of Geneco said “As we roll out #Se7enbration, in tandem with SG60, we do so with immense gratitude to our customers, and like-minded partners. Their trust has fuelled our journey, and we remain committed to making clean energy more accessible and enabling people with the tools to make a tangible impact on our sustainability journey as a nation,” Lim added.  

For Chinese New Year this year, Geneco launched a campaign to celebrate the strength and spirit of families while reinforcing its commitment to sustainability. Titled #ForestOfProsperity, the campaign highlighted the importance of family bonds as the foundation of societal well-being and driving positive change across generations.

At the heart of the campaign, Geneco has teamed up with Families for Life and National Parks Board’s (NParks) Garden City Fund (GCF) to launch a tree planting event, which invites 50 families to commemorate the birth of their child by planting a tree at a local park. The event also supported NParks’ 'one million trees' movement as part of its vision, as well as to align with Singapore’s green plan 2030.

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