Tourism Malaysia and TM partner to boost domestic tourism

Tourism Malaysia has partnered with Telekom Malaysia (TM) to promote its “Cuti-Cuti Malaysia” (Malaysia holidays) campaign through the telco’s digital advertising platforms to encourage domestic tourism. The partnership will last until 31 January 2023. Both parties will work together to promote various campaigns including domestic tourism packages designed by Tourism Malaysia. TM will be providing its marketing strategies and digital expertise through its subsidiary company and business arm, TM Info Media and Credence. 

TM Info Media will be offering its digital advertising through screen displays in all 32 TM point centres across the country including on the unifi Wi-Fi ads, yellow pages banner and unifi TV platforms in addition to Google Keywords Ads. Meanwhile, Credence will be offering social media analysis involving the use of big data analytics to be evaluated and used by Tourism Malaysia to plan effective promotion and marketing strategies.

Ong Hong Peng (pictured centre), chairman of Tourism Malaysia explained that the partnership between Tourism Malaysia and TM will open room for improvement for both parties to explore new markets and ultimately, strengthen brand building through the digital ecosystem.

He said: "This step is seen to coincide with the National Tourism Policy 2020 to 2030 and the Tourism Malaysia’s strategic and marketing plan 2022 to 2026 which, among other things, emphasises the digitalisation of tourism in addition to increasing domestic tourism."

Meanwhile, Shazurawati Abd Karim (pictured second from right), executive vice president of TM One said that the partnership manifests TM's commitment to helping the government in improving the national economy, especially in the tourism industry which serves as the third largest contributor to the country's GDP.

"TM is excited to jointly revitalise the country's tourism industry through the partnership that will focus on the implementation of promotional campaigns and domestic tourism packages designed by Tourism Malaysia and (TM's) various digital marketing solutions," she added.

Separately, Tourism Malaysia also recently partnered with travel platform Expedia Group to launch a series of marketing campaigns in global markets such as Australia, the UK, and the US. The campaign aims to promote international inbound travel to Malaysia from these three markets and is aligned with Tourism Malaysia's tourism promotion strategies.

The global campaign will spotlight Malaysia's hidden tourist attractions, as well as promote the accommodation available to Expedia Group's monthly visitors globally. According to Tourism Malaysia, the collaboration will also support Malaysia's target of achieving two million tourist arrivals and RM8.6 billion in tourist spending set for its national "Malaysia Truly Asia 2022" campaign.

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