Toyota Motor Asia evolves 'Move your world' brand initiative in move to inspire change

Toyota Motor Asia and Toyota Motor Thailand have unveiled an evolution of its "Move your world" brand initiative. Created in collaboration with VIRTUE Asia, "Move your world" is set to inspire positive change, spark meaningful social impact and create lasting connections that transcend mobility. It also highlights Toyota's commitment to shaping a future where everyone can move forward together.

The expansion of "Move your world" builds on Toyota's legacy and brings the company's impact across the region under one unified, purpose-driven narrative that resonates with individuals, communities and industries alike. Taking inspiration from youth movements and grassroot collectives shaping Asia, the brand repositioning is designed to connect the region's talent, creativity and innovation, fostering a bigger future collectively. 

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At the heart of the launch at the Bangkok International Motor Show, a live art installation brought the spirit and energy of "Move your world" to life. Thousands of red arrows, each symbolising an attendee at the event, moved dynamically in real-time, forming an evolving collective artwork that reflected the power of community and shared movement. This immersive experience transformed every visitor into an integral part of the narrative, reinforcing the idea that true progress is made together.

In addition, Toyota Motor Asia has put out a brand film in conjunction with "Move your world". The brand film highlighted the role of creativity in generating new ideas and driving innovation, reinforcing the transformative impact of collective ingenuity. 

Moving forward, the brand initiative will continue to evolve, expand and foster new partnerships that champion progress, inclusion and social empowerment.

Toyota in Asia will also embark on collaborations with different culture-shapers in music to create a network of community-driven activities across the region - leveraging music as a medium for self-expression and collective identity. Through these partnerships, Toyota aims to empower individuals to find their voice, connect with others, and redefine what it means to move the world forward together.

“'Move Your World' reaffirms our commitment to driving progress and inclusion throughout Asia,” said Preston Tan, vice president, Toyota Motor Asia.

“This initiative goes far beyond innovative mobility solutions—it’s about inspiring individuals, fostering connections, and empowering communities to achieve their full potential. As we embark on this next phase, we’re challenging perceptions, redefining boundaries, and building a future where everyone can thrive and move forward together," he added. 

This new brand initiative comes after the brand's recent Olympics and Paralympics campaign titled "Start your impossible". The campaign celebrated the journey of 11 global team Toyota athletes from Asia and taps into the pivotal role of community in shaping these athletes into dual heroes who not only excel in their sport,but also drive positive social change. 

The campaign featured nine athletes who competed in the games in Paris. The athletes came from a diverse range of sports including athletics, para swimming, para powerlifting, table tennis and more. 

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