The Parentinc bags US$22m in funding and eyes brand expansion plans

The Parentinc, best known for its flagship brand, theAsianparent, a Southeast Asia-wide community platform for parents, has concluded its latest round of funding at US$22 million. According to a statement by The Parnetinc, the funding roud comprised a mixture of primary and secondary investment alongside venture debt. According to The Parentinc’s Group CEO and Founder, Roshni Mahtani Cheung (pictured), the funds will be used to further expand both theAsianparent and its D2C brand Mama’s Choice into three additional markets by the end of the year. 

The funding round was led by East Ventures as well as other undisclosed investors. New investor Central Retail Corporation and existing investor WHG Holdings also participated in the round. Meanwhile, the venture debt funding was provided by DBS, markting the company's second such venture debt financing obtained from the bank. 

Additionally, Cheung said that she is stoked to welcome East Ventures to her company’s roster of investors, as it is "one of the most prominent venture capitals in Southeast Asia". "I have always been an avid fan of their team, their philosophy of running businesses, and their depth and breadth of knowledge. With EV’s expertise and pristine track record in creating unicorns across Asia, we look forward to simulating their successes and deepening our presence in Indonesia and across the region. I could not have chosen a better partner to grow The Parentinc business with," she added. 

MARKETING-INTERACTIVE has reached out to The Parentinc for comment. 

The latest funding comes on the heels of LINE Southeast Asia coming on board as a shareholder last month. According to a press statement then, the acquisition of The Parentinc shares laid the foundation for both companies to disrupt the mother and baby-care market category. The two companies will also explore synergies in the APAC digital advertising market which is poised to grow 13% annually from 2021 to 2031, amassing a total addressable market of US$2.8 trillion. 

The APAC baby care products market is expected to grow at a compound annual growth rate of around 8% from 2021 to 2026 to reach a market size of US$48 billion in 2026, up from US$28 billion in 2019. The Parentic focuses on building content, community, and commerce solutions for pregnant women and young mothers. The Parentinc also owns and operates Mama’s Choice, direct to consumer brand that manufactures and retails safe, natural, and Halal pregnancy, nursing, baby care, and household products that are design-and-tested in Singapore for families in Asia. In 2021, its revenue saw a 100% YoY growth, and plans to pursue this trajectory while expanding to even more markets this year, the company said then.

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