So Drama! Entertainment undergoes brand overhaul with new look and talent

So Drama! Entertainment, a Singapore media and entertainment company with entities such as CAMOKAKIS, 88.3JIA, POWER 98, Music & Drama Company, and PIONEER, is refreshing its brand. The brand refresh is kicking off with a new logo, website, and brand film, which according to the company, signifies a new era of growth, innovation and creative excellence.

The rebrand comes post the formation of the creative innovation department, led by new hire deputy director, Chris Leow, to drive the creative ideation and social engagement capabilities of the wider creative and content team headed by director, Susanna Kulatissa.

Additionally, Trevor Lim joined as team lead of ideation lab to oversee creative development and execution, while Anthony Kho took on the role of team lead of virtual production, further enhancing virtual production efforts.

Melvin Kuek, executive director of So Drama!, said that the refresh is a reflection of not only how far So Drama! has come, but also where it is headed.

“I am very proud of the fact that the entire brand film was done in-house, from production to talents to music. It shows off our capabilities as a multimedia agency and also represents our commitment to connect, engage and inspire change as we create sticky content and grow exciting strategic partnerships for clients and country,” he said.

So Drama! has also launched a rebranded corporate website, designed to reflect its energetic, bold, and forward-thinking identity. The revamped website highlights the company’s latest projects, talent, and capabilities, serving as a dynamic platform for audiences to explore So Drama!’s offerings and reinforcing the company’s commitment to purpose-driven content and storytelling.

The newly designed logo is set to embody the essence of drama, excitement, and creativity, incorporating a sideways exclamation point. This symbol not only evokes the dynamic nature of the entertainment industry but also represents a spotlight and megaphone, amplifying So Drama!’s vision and aspirations.

The 2025 Brand Film showcases So Drama!’s commitment to creative storytelling, technology, and innovative production. So Drama!’s past works serve as a backdrop to the brand film’s dance choreography, presenting an engaging way to showcase the company’s dynamic range of projects and productions. A virtual preview of So Drama!'s new home next to ITE Central, slated to be operational in 2027, serves as the conclusion to the film.

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