Suntory Beverage & Food appoints OMD as media agency for APAC

Suntory Beverage & Food Asia Pacific (SBFAP) has appointed OMD as its media agency for Asia Pacific following a pitch.

The appointment will see OMD grow its relationship with SBFAP from two to eight markets. The added markets include Hong Kong, Indonesia, Malaysia, Singapore, Taiwan and Thailand, along with New Zealand and Australia.

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This is the first time SBFAP has consolidated and awarded full media planning and buying services to a single agency for Asia Pacific under a new centralised model, according to OMD.

The contract covers products BRAND'S, BOSS, V Energy, TEA+, OKKY, Lucozade, Ribena, MYTEA, Good Mood and Mountea; which fall under two categories – Beverage and Health Enrichment.

Charlotte Lee, CEO, OMD Asia Pacific, said: “We are very proud to be expanding our solid partnership foundation in Australia and New Zealand to include SBFAP’s key Asia markets. The combination of our proven strategic planning capabilities and our market-leading digital capabilities (powered by our Omni OS), helped deliver the advanced solutions needed for such a growth-focused business like SBFAP.”

She added, “Our partnership, built on mutual trust and ambition, has unlimited potential across such an amazing portfolio of iconic local and regional brands. We are super excited to expand the relationship and deliver the next phase of growth for our partners across the region.” 

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