Spritzer Malaysia makes a splash with new bottle design

Spritzer Malaysia has launched a new bottle design made out of recycled material for its Spritzer Natural Mineral Water. This is part of its efforts to make the world a greener place. The refreshed look is part of its “New Look, New Purpose” campaign, launched across all of its media channels, including ATL, BTL and social media.

The campaign was created by FCB SHOUT, which has been its creative agency since 2021, and centres around the refreshed design’s “New Look, New Purpose”. It will run from mid July to mid September this year. It kick-starts with a film that showcases the bottle’s new look and the purpose behind it, where people can give back to nature by recycling its new bottles. A+M has reached out for additional information about the new bottle design. Spitzer declined to disclose the monetary value of the new design and the ROI of the campaign.

According to FCB's spokesperson, Spitzer has also partnered with six influencers and its brand ambassadors, Ayda Jebat and Meerqeen, to promote the campaign. The influencers it partnered with comprise Imran Aqil, Naddy Sushi, Yaya Zahir, Danny Ahboy, May Ho, Alex HKF, Arwind Kumar and Jovane.

Meanwhile, it has also launched the "Count the bottles" competition which runs until 31 July, where contestants are invited to count the number of empty bottles in a see-through container located at Pavilion Kuala Lumpur. Next, contestants are required to upload their picture as an Instagram post with a Big Bottle Display set up at the location and tag Spritzer Malaysia on Instagram, with the hashtags #WhoIsTheNewIcon and #NewLookNewPurpose. The picture will also have to be uploaded on their Instagram Story, along with their guesses of the number of empty bottles in the see-through container. Spritzer is handing out RM3,000 to the most accurate answer.

Chan Shiao Chew, group marketing manager of Spritzer, said that the company has always had a special relationship with nature. “Our mineral water comes from a 390-acre pristine rainforest in Taiping, Perak, which we have been preserving and protecting for decades now, but we knew we had to do more if we truly want to leave a greener world for the future,” he said. Chan added that the move to change its bottles to ones made with recycled materials is a statement to its mission and is fully visualised in the campaign.

Meanwhile, Tjer, head of creative, FCB SHOUT said: “Change begins with us and actions speak louder than words, which is why our campaign focuses not on the bottle's new look but rather, on communicating the purpose behind this bold change. We want the campaign to make a splash for the right reason, and get Malaysians on board with what Spritzer Malaysia has set out to do – giving back to nature, one bottle at a time."

Meanwhile, Spritzer also previously appointed Trapper Media Group to handle its integrated media duties for a year with the opportunity to extend for another in 2021, following a pitch held on 3 February 2021. Trapper was responsible for all Spritzer brands including Tinge, So Tinge!, Sparkling, and Acilis. It also previously worked with Kingdom Digital for social media duties last year before shifting duties to Blankslate this year.

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