We Are Social bags global cruise account

MSC Cruises has appointed global social media agency We Are Social to develop its social media strategy.MSC Cruises will work with We Are Social Italy to strengthen the content strategy that lies at the heart of the conversation between MSC Cruises and its followers all over the world. We Are Social will activate an international team across its eight global markets to define and coordinate a creative approach that is consistent with each country’s needs.Through this appointment MSC Cruises hopes to "develop a relationship and dialogue with the holidaymakers and cruisers". Through the partnership it aims to enhance its knowledge of the needs of travellers and potential travellers in different countries.“This new partnership with We Are Social marks a ramping-up of our drive to engage with diverse online communities in ways that traditional marketing cannot. This is proof that MSC Cruises believes and invests in the potential of social media” Luca Catzola, MSC Cruises chief marketing officer said.