Reprise names Fred Schuster as global COO

Digital marketing agency Reprise has appointed Fred Schuster as its new global chief operations officer.

In his new role as COO, Schuster will be responsible for championing the vision and culture of the agency, as well as managing the implementation and integration of new operations, craft processes, and quality benchmarks across more than 68 offices in 48 countries.

"Schuster is one of the industry's finest leaders with a strong reputation of achieving success with agencies, clients, and operations," said Dimitri Maex, Reprise's global CEO. 

"He brings with him a unique and forward-thinking background that's a perfect fit for our agency model as Reprise continues to extend it’s performance marketing capabilities globally. His commitment to collaboration and partnership will help to unify our expansive global network and help to ensure consistent and quality offerings. I look forward to having him join the Reprise family."

Before joining Reprise, Schuster was the CEO of Madras, a global brand commerce agency with offices in New York, London, and Bangalore. He also founded Fred&Co., a global creative operations company where he advised both agency and clients on multi-market operations, creative, and production models.

Speaking of his appointment, Schuster said," I'm thrilled to be part of the IPG network again and to share my experiences with Reprise at such an important time in the agency's growth. Maex is leading Reprise in an inspiring new direction, and I'm excited to be working with him again and help define and strengthen our approach to performance operations."

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