RedMart picks lead creative agency partner

RedMart has appointed The Secret Little Agency (TSLA) as its lead creative agency for the year. Through this new partnership, TSLA will provide integrated creative services for the online grocery brand from concept through to production.Following a series of meetings with various agencies, RedMart made the selection based on TSLA’s team experience, approach to the brief as well as its breadth of in-house capabilities.“We chose to conduct a series of chemistry meetings rather than a pitch to really understand each agency’s point of view, and get to know the day-to-day team we will be partnering most closely with. TSLA’s creative ambition, perspective on marketing and working principles were most closely aligned with ours and we look forward to doing great things together,” said Jean Thomas, RedMart Marketing Director.“RedMart isn’t just a grocery brand, it’s a technology brand – so this presents an interesting territory for us. We’re really looking forward to helping to shift the needle in customer perception and adoption of the brand through creativity,” said Julia Wei, TSLA’s GM.