R/GA's Tuomas Peltoniemi heads to Accenture Song

Tuomas Peltoniemi has joined Accenture Song as its Southeast Asia go-to-market and client services lead. He will be responsible for shaping the company's growth strategy in Southeast Asia, helping clients define their innovative and transformation initiatives and embrace new growth frontiers to deliver long-term business value and outcomes.

Peltoniemi (pictured) was most recently EVP, MD, APAC at R/GA where he led the offices in Singapore, Sydney, Melbourne, Tokyo, Shanghai, and its technology hub in Indonesia. He was also responsible for the P&L management and overall corporate strategy, new business and growth across Asia, as well as strategic partnerships, among other responsibilities.

Before R/GA, he was with TBWA\Group Singapore for seven years and last helmed the role of president, Asia, Digital Arts Network. He also helmed the roles of head of Digital Arts Network Singapore and technical director. During his time with the agency, he was responsible for TBWA\'s digital arm and drove innovation and digital capabilities for the team. He also worked at digital production agency !NOOB Digital as MD, partner, Zimmerman Advertising as account executive, and TBWA\Helsinki as technical designer.

With Peltoniemi on board, the agency adds another high-profile hire to its list. Earlier this year, it appointed Johnny Tan as chief creative officer for Southeast Asia. Tan previously worked at 72andSunny as APAC ECD and left after four years when 72andSunny folded under sister brand Forsman & Bodenfors in Singapore.

Peltoniemi's appointment also comes as Accenture Song is bullish about Southeast Asia, recently snapping up Romp in Indonesia. Last year, it acquired Entropia, making it the first massive acquisition for the company in Southeast Asia.

Amidst the acquisition plans and hiring spree, Accenture Song rebranded from Accenture Interactive in April this year to mark its post-pandemic growth journey with clients. CEO and creative chairman, David Droga, said previously that the new name conveys an enduring and universal form of human craft, connection, inspiration, technical prowess and experience —unleashing the imagination and ideas of its people to deliver tangible results, the company said in a statement. Droga was named CEO last August, taking over from Brian Whipple who retired from Accenture.

Related article:
Why Indonesia is a priority market for Accenture Song
Former 72andSunny APAC ECD Johnny Tan joins Accenture Song
Accenture Interactive rebrands to signal 'post-pandemic' journey
Accenture's first massive SEA acquisition with Entropia: How it transpired