PRecious Communications bags slew of new clients, bolsters integrated offering

PRecious Communications has bagged a slew of consumer clients as it works to expand its integrated and social team during its ninth year anniversary. They include Guocoland Singapore, Tiger Brokers, Ziptrak, Pan Pacific Hotels and Resorts, Nippon Paint, Traveloka, and Poh Heng.

Growing beyond traditional PR, the agency has formed an integrated arm that offers social media consulting to production capabilities. This move complements its overall push to drive more integrated campaigns across its B2B and B2C practices, with new services such as social media content strategy, content marketing, and community management.

As part of its efforts to strengthen integrated capabilities, PRecious Communications has been aggressively hiring and developing talents across the social media and content production remit within its integrated team. Helmed by Robin Chang, VP, brand communications and strategy, the newly formed integrated team works closely with PRecious Life’s dedicated PR accounts team to deliver a series of integrated communication solutions to prospects and clients that drive their business growth.

MD Lars Voedisch (pictured) said it is developing its capabilities in integrated communications - including content marketing, social media management, and lead generation, as it navigates a new normal defined by heightened online engagement. "“We are constantly evolving, expanding our offerings and services with the view to support different brands’ business momentum and growth strategy in the new normal through impactful and engaging storytelling," Voedisch added.

Meanwhile, Chang said brand communications is no longer the same as it had been years ago. According to him, the media landscape is changing at breakneck speed - so communications teams need to be more creative, innovative and agile in strategising campaigns if they want their messages to rise above the noise.

"Our continuous thrust to evolve and strengthen capabilities in our PR, integrated and social teams reflects our commitment to deliver only the best-customised communications solutions to clients in the new normal. We are extremely grateful to our current clients and prospects who trust us to run creative integrated communications campaigns in this stage of new communications evolution," he added.

In the past 12 months, PRecious Life said it has been seeing close to 40% revenue growth - along with the consistent onboarding of new accounts. PRecious has recently capped off a project with global on-demand streaming platform LIVENow for EURO 2020, and has also started working with livestream commerce company mdada.live.

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