OMD names new general manager for Taiwan

OMD Taiwan has appointed Jason Chen (pictured) as its new general manager, effective 9 April, reporting directly to Kelly Huang, CEO of Omnicom Media Group Taiwan.

Within his new role, Chen will focus on the continuous development and growth of OMD’s client partnerships, commercial operations, product, talent, and culture.

He will lead the team in utilising global resources, technology, and data insights tools to enhance OMD's competitiveness and talent development and deepen the agile thinking within the agency brand.

Chen’s main aim is to assist brands in creating better consumer experiences, continuously strengthen the leading position of client brands, and drive business growth, making OMD the most trusted business partner for clients.

With over 18 years of experience in digital and media, Chen returns to the OMG network armed with extensive expertise in marketing, data-driven marketing technology, media integration, and client service. He previously spent nearly a decade at OMG and OMD in Taiwan, spearheading digital transformation for clients.

Chen’s expertise in these domains is invaluable to OMD, and the agency network will leverage his wealth of experience and insights, combining media, data, and marketing technology to create win-win marketing campaigns for brands and consumers, according to the release.

Chen was most recently with GroupM and also worked at d.vibe Digital, dentsu Solution Center, and tech start-up Ainotam, making significant industry contributions in the areas of media, data, and marketing technology.

Charlotte Lee, CEO, OMD Asia Pacific, said, “Chen’s demonstrated expertise in client management, business operations, and digital strategy presents a significant advantage for OMD in Taiwan, especially as we capitalise on emerging opportunities to explore new possibilities for our clients. His recruitment aligns with our ambition to accelerate growth through digital leadership, business transformation, and a connected culture.”

Meanwhile, Kelly Huang, CEO of Omnicom Media Group Taiwan, added, "Chen’s leadership in digital transformation at OMG and OMD makes him one of the most influential figures in our industry. In recent years, OMD has been actively transforming and expanding, keeping pace with the rapid changes in the market.”

“In this rapidly changing market environment, talent, data, and client servicing have always been core values of our group. Faced with the current changes in the environment, we need an agile-thinking team. We are very pleased that Chen has returned and accepted this new challenge. We believe that under his leadership, OMD will once again reach new heights and create new milestones,” Huang added.

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