Indonesian audio platform Noice taps M&C Saatchi Performance as digital partner

Indonesian audio platform Noice has appointed M&C Saatchi Performance to oversee strategy and execution across all digital media channels following a multi-agency pitch. Meanwhile, Indonesian lending platform Julo has also renewed its contract with the agency for similar duties. Both appointments are for 12 months.

Virginia Fransiska, VP marketing and partnership at Noice, said the digital audio space is extremely competitive nowadays with several well-established players in the Indonesian market and countless hours of great-quality content.

"The role of M&C Saatchi Performance will be key to help us gain market share increasing our number of new listeners, keeping our users engaged and improving our ASO strategy. We’re looking forward to testing new digital advertising channels to bring our vernacular audio content including podcast and audiobooks across all Indonesia," she added.

At the same time, Mikhal Anindita, head of marketing at Julo, said that over the past year, the team at M&C Saatchi Performance helped us drive some outstanding results. "Its expertise cross-digital channels resulted in a remarkable increase in new users for Julo. We’re happy to renew their title as our agency of record in Indonesia and look forward to exploring new advertising opportunities together," Anindita added. MARKETING-INTERACTIVE has reached out to M&C Saatchi Performance for additional information.

M&C Saatchi Performance currently handles media efforts for brands such as Alodokter, Gojek, upGrad and Traveloka. Over the past year, the agency has made strong additions to its Indonesian team counting a 65% increase in employees.

The market is currently led by Roshat Adnani, director of growth markets APAC, who oversees media strategy, planning, and implementation across all accounts. Adnani said the agency specialises in driving growth for digital native companies helping brands to navigate the changing and evolving world of digital marketing.

"This expertise is essential in a mobile-first and fast-moving market lsuch as Indonesia where our portfolio of clients covers a wide range of sectors – from eCommerce, ride-hailing and travel to entertainment, gaming, fintech, and health-tech. Today, we’re proud to bring Noice and Julo onboard and will leverage on our deep expertise of technology and understanding of Indonesian consumers to help them achieve their growth targets," he said.

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