MRM names new CEO for China

Relationship marketing and martech agency MRM has named Jonathan Beh (pictures) as its new chief executive officer for China, effective 1 September 2023. He will be based in Shanghai and reports directly to Ghassan Harfouche, president, McCann Worldgroup Asia Pacific.  

Previously CEO of Kinesso & Matterkind China (IPG sister agencies), Beh is a digital marketing veteran with hands-on experience of both programmatic and performance marketing, across multiple sectors including automotive, banking and finance, consumer electronics, retail eCommerce, as well as the media and entertainment sectors.

During his time at Kinesso & Matterkind China, he has rolled out new martech and adtech solutions, integrated business, developed data and analytics capabilities, according to the release. Prior to this, Beh spent several years with WPP’s Group M agencies and other networks.  

Beh is already well-known to the MRM and McCann Worldgroup China teams, having pitched together several times, as part of an integrated IPG offering.

Kate MacNevin, global chief operating officer, McCann and global chairwoman and CEO of MRM said: “I’m thrilled to welcome Beh to the McCann Worldgroup network. China is a hugely important market for MRM, as the world’s second largest digital marketing ecosystem, with over 3/4 of ad spend coming from digital media. Beh has an excellent track record in navigating this complex business environment and has the right skills and expertise to take our business to the next level.”

Meanwhile, Ghassan Harfouche, president, McCann Worldgroup Asia Pacific, added: “I am excited to have Beh onboard. His vast experience in data, technology and media, compounded by his deep understanding of client needs in China will add tremendous value to the offering of both McCann Worldgroup China and MRM China.”    
 
“I have long admired the work of MRM and their mission of helping businesses grow meaningful relationships with people. MRM operates at the intersection of creativity, strategy, technology and data, I and am looking forward to leading their talented China team to drive client business through transformative creative solutions,” said Beh.

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