Mediabrands names Joanne Tong MD of Hong Kong

IPG's Mediabrands has promoted Joanne Tong as the managing director of Hong Kong, while Penny Chow has been named the managing director of Taiwan. It has also named Man Leung as head of reprise and initiative Hong Kong. All three appointments are effective immediately. Both Tong and Leung will be based in Hong Kong. Leung will report to Tong, and Tong will report to Melinda Po, CEO of Mediabrands Greater China. Meanwhile, Chow will be based in Taiwan, where she will also report to Po.

Promoted from her prior position as head of strategy Mediabrands Hong Kong and Taiwan, Tong will be responsible for the growth leadership of the Mediabrands Hong Kong agency network, drawing upon her 20 years specialised marketing and advertising industry experience across renowned 4A’s agencies and corporate behemoths.

Adding to her previous remit leading Mediabrands Content Studio (MBCS) Hong Kong and Taiwan, Chow will be extending her role to include managing director of the Mediabrands agency network in Taiwan. Responsible for countless award winning campaigns, in addition to agency and leadership accolades, Chow’s 20-year career in media and advertising has encompassed collaborations with numerous brand giants including Disney and Coca-Cola.

Leung has been promoted to a broader leadership role as head of reprise and initiative Hong Kong, where he will utilise his over 19 years of industry experience specialised in building digital infrastructure for data-driven marketing solutions, to drive the transformational, digital and performance media growth across the Reprise and Initiative agencies in the Hong Kong market. Previously, he worked as head of business development Hong Kong and Taiwan of the corporation.

 “This newly embedded local market leadership is testament to the growth and diversification of our agency network offering across the greater China region,” said Melinda Po, CEO of  Mediabrands Greater China, “It has been extremely gratifying to find exactly the right leadership talent we needed to drive this growth from within our own agency network, not only providing the development opportunity for our own people to grow and assume broader leadership responsibilities, but also utilising their deep expertise and understanding of our product offering, our culture, in addition to the local market growth opportunities.”

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