Media.Monks China names new VP of growth for platform and experience

Media.Monks China has appointed Ron Lee (pictured) as vice president of growth for platform and experience, effective immediately.

In this newly created role, Lee will report to Rogier Bikker, managing director, Media.Monks China. He will work alongside Bikker and Dixi Chern, client service director, Media.Monks Shanghai.

Lee's appointment resonates with the launch of Media.Monks AI content studio in Shanghai in June, according to the release. The AI content studio aims to operate beyond a typical studio setting, serving as a hub for AI-powered content production on a large scale and at a high speed, while maintaining a focus on quality.

Lee will serve as the key driver for AI adoption within Shanghai.Monks, according to the release. In his role leading growth initiatives for the platform and experience discipline, he will empower and facilitate collaboration across creative, technology, production, and strategy teams to push the boundaries of integrating innovation into brand communications.

Furthermore, Lee is tasked with driving growth for brands in the active, outdoor, sports, fashion, beauty and wellbeing categories that are seeing significant growth as Gen Z aspires to healthier and active lifestyles, according to Media.Monks. These industries are prime candidates for leveraging its AI platform and data-driven experiences due to high volume demands for premium content.  Enhanced with the Studio.Monks content hub, Lee will lay the groundwork for sustainable growth, all while delivering on its clients objectives.

With over 18 years of experience in technological innovation, Lee’s expertise spans various areas, including technological innovation, including emerging technologies, digital interaction, game experiences, connected retail, and integrated marketing. Lee empowers brands on their digital transformation journeys by providing consulting services and driving technology innovation to revolutionise the customer experience.

Moreover, Lee is experienced in technological implementations across various retail online-to-offline (O2O) scenarios. He has collaborated with various brands such as Huawei, Vivo, Oppo, Amazon, Adidas, Nike, Shiseido, and Johnson & Johnson Pharma.

Rogier Bikker, managing director, Media.Monks China, said: “Lee previously worked with us at Media.Monks for three years (from 2019 to 2022) as he headed up our technology team in China. We’re excited to have him back on board and build the next iteration of the agency, specifically in the era of AI.”

“What makes Lee unique is his ability to make his deep technical expertise understandable to non-technical audiences. Accelerated by AI, his skills will become invaluable as creative, business and technology converge. He’s one of the few that can truly bridge the gap,” Bikker added.

“Ever since GPT-3 emerged, I've been fascinated by the potential of AI tech in marketing/advertisement. Media.Monks' commitment to innovation, is evident in their development of in-house AI platforms such as Monks.Flow, truly inspires me,” Lee said.

"What excites me about Media.Monks is their threefold approach: a relentless commitment to staying ahead, a global-focused working environment, and a collaborative culture that requires zero egos. With this team, we can build what we have always imagined,” Lee added. 

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