McCann Worldgroup SG names new creative director

McCann Worldgroup Singapore has appointed Dan Parmenter (pictured) as its new creative director on the multinational accounts of Mastercard, Reckitt, Microsoft and Cisco.

He will report to Alfred Wee, executive creative director of McCann Worldgroup Singapore.  

With 18 years’ experience in South Africa, Hong Kong and Singapore, Parmenter will be instrumental in enhancing the agency's creative vision and driving successful campaigns for clients.  

Parmenter has previously worked with top agencies, including Ogilvy, TBWA, FCB, Y&R and M&C Saatchi and his work has been recognised globally. Some recent highlights include launching Sprite Zero’s first global campaign and finding out that Banksy once called one of his campaigns “a piece of art” on Twitter!  

"We are thrilled to welcome Dan to our team. His diverse background and creative energy are a perfect fit to bring a new spark to the team and drive fresh, innovative ideas through his leadership", said Wee. 

“I am excited to join McCann Worldgroup Singapore and work alongside such a passionate and talented team,” said Parmenter. “I look forward to contributing to the agency’s growth and pushing the boundaries of creativity to deliver exceptional campaigns.”  

“I’ve loved working across APAC, via Hong Kong, over the last few years and it’s exciting to continue that journey in Singapore,” said Parmenter. “The weather is definitely hotter here, but I’m taking that as a sign that the work will be too.” 

MARKETING-INTERACTIVE has reached out to McCann for a more information. 

Don't miss: McCann Content Studios makes SEA entry

Back in August, McCann Worldgroup Southeast Asia announced the launch of McCann Content Studios, a culture-first editorial and entertainment studio focused on creating content, experiences and conversations that move at the speed of social, it said in a statement. 

Operating out of both Singapore and Bangkok, McCann Content Studios will house the network’s social, editorial and influencer strategy capabilities; social creative ideation and content creation; in-house end-to-end production and post-production, social audience and connection strategies and activation; influencer content co-creation and production; and performance measurement and optimisation. 

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