M&C Saatchi Indonesia hires new creative director

M&C Saatchi Indonesia has appointed Nadia Yuliani as the creative director to join its team in Jakarta. Yuliani comes from Dentsu Indonesia where she serviced a range of clients such as Laurier, Biore, Pocari Sweat and Ajinomoto.

 Yuliani brings more than 15 years of work experience to M&C Saatchi, having worked at Leo Burnett, ColmanHandoko, Arcade and Bates. Over these years, she has worked with a range of clients from FMCG, telco, banks and F&B brands. 

Yuliani said: "I feel inspired by M&C Saatchi’s high ambition and fast growth. M&C Saatchi is becoming a promising ground for its work that challenges convention and generates huge respect in the industry for its thought provoking work. So, it's an honour to be joining the award-winning team and I look forward to immersing myself in this exciting culture and bringing my best to the table." 

Dami Sidhartha, founding partner and executive creative director of M&C Saatchi Indonesia, said: "We’re looking for a fresh point of view to bring our team to new heights and add new colors to the palette. And with her rich and colorful experience creating great work in various fields, Yuliani will do just that.

Added Anish Daryani, CEO of M&C Saatchi Indonesia: "We're excited about having Yuliani onboard, and thrilled that a young agency like ours is seen as a fertile playing field for amazing talent like her. We're also glad that with Yuliani, we have better inclusivity and diversity in our senior management and creative leadership. We believe she will add a lot of value and we look forward to an amazing partnership with her strong creative vision for the agency."

Yuliani reports to  Sidhartha. Her appointment is effective immediately.

Recently, esports platform Mobile Premier League Indonesia extended its partnership with digital media agency M&C Saatchi Performance for another year until August 2021. The agency was first appointed in May 2019 after a pitch with four other agencies, and was tasked with strategy and media buying for branding and performance across all digital channels. 

According to a press release, the agency has helped Mobile Premier League launch its gaming platform in Indonesia while raising awareness and attracting a user base in the market in the past year. It is added that Mobile Premier League has since crossed over three million registered users, and established itself as one of the main players in the Indonesian market.