Matthew Godfrey joins Media.Monks to head up APAC content practice

S4Capital’s operating brand Media.Monks has appointed Matthew Godfrey (pictured) to lead its APAC content practice. With over 15 years of experience leading innovative businesses in the Asia Pacific region, Godfrey will support the leadership team across the region.

Godfrey brings a wealth of experience in innovation and creative business management, fusing an entrepreneurial spirit with the ability to scale on Media.Monks ambitions. Before joining Media.Monks, Godfrey was CEO of food tech start-up Nutrition Innovation which operated from Africa to Asia.

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Prior to this, he has over 15 years as CEO of agency businesses, including VMLY&R and Publicis Worldwide.

He joins as the Media.Monks business primes for a new era, shaped by its “We Are Now” mission to shift industries forward and pave the path toward ambitious outcomes so clients and people can realise their full growth potential. Working alongside Kenny Griffiths, managing director APAC of data, digital and media, Godfrey will take the connected single global P&L model to the next level in APAC.

According to the agency, the single global P&L and a unified operational model enable Media.Monks to work for clients in an agile way, connecting diverse talent and content innovation via seamless access to a network of more than 8200 experts in AI, social, experiences, platforms, studio/production, data, media and technology.

"Godfrey has everything we are looking for as we reshape our leadership structure at Media.Monks in APAC. With an extensive background in the region and a wealth of knowledge based on his experience in the market, we are confident Matt is the right person to drive the business forward, fostering our client relations. He will add a lot of value to our vision, especially when it comes to the single P&L and single brand, along with our mission to shift industries forward by re-shaping how businesses interact with the world, now,” said Bruno Lambertini, co-CEO, content, at Media.Monks.

A strategic focus for Godfrey will be expanding the Media.Monks unique business model in APAC, which centers on key markets such as China, Australia, Japan, Korea and Singapore, and is supported by content excellence hub offices. In APAC, Media.Monks has two hub offices that house deep creative and technical talent in Malaysia and India.

“The content industry is now at a very dynamic time. As global leaders in AI, Social, and all Digital Platforms, Media.Monks is ideally placed to help APAC brands create and orchestrate powerful and efficient communication solutions. The opportunity for innovation has never been greater and I’m excited to help APAC clients gain a competitive advantage by accessing our incredible talent, “ said Godfrey.

The new era is shaped by Media.Monks’ client partnerships with some of the region's most innovative brands, including Sanofi, CJ Bibigo, Adobe, PayPal and Google.

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