Mastercard partners with 13 Taiwan brands to welcome HK tourists

Mastercard has partnered with 13 brands across retail, food and beverage and hospitality industries, to roll out an array of offers for HongKongers who are planning to travel to Taiwan.

This comes as Taiwan has resumed issuing entry permits for Hong Kong individual tourists from 20 February. With its easy accessibility from Hong Kong, Mastercard believed that more HongKongers will travel to Taiwan for a quick weekend getaway.

According to the press release, insights drawn from Mastercard anonymised and aggregated data revealed that, higher income regions may provide an early indication on possible travel behaviour of cardholders from Hong Kong, spending on retail, travel and experiences recovers strongly across both the premium and mass card segments. It shows that premium cardholders have a stronger preference to spend on travel and entertainment experiences than the mass segment.

Furthermore, data from Mastercard showed that, in 2019, daily meals and transport spend by Hong Kong travellers were respectively 20% and 10% above the average spend by tourists from all origins, suggesting that Hong Kong travellers head to Taiwan for a gastronomic experience, as well as getting around in the most convenient manner to maximise what they can do with their time.

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In response to this, Mastercard has joined hands with 13 Taiwan-based brands across retail, food and beverage and hospitality industries to roll out an array of offers for HongKongers, including Amis Mochi (阿美麻糬), CHAFFEE, KUAICHE (快車肉乾), Sugar & Spice (糖村), Tai Yang Tang (太陽堂), Zhangmen Craft Brewery (掌門精釀啤酒), CHECK inn, Grand Mayfull Taipei (台北美福大飯店), Just Sleep (捷絲旅), Silks Place Tainan (台南晶英酒店), Wellspring by Silks (晶泉丰旅), Ever Rich duty free shop (昇恆昌) and Guangfuhao handmade canvas bag (廣富號).

According to the release, Mastercard will roll out another round of offers for the Easter break. MARKETING-INTERACTIVE has reached out to Mastercard for additional information.

Back in January, Mastercard and local online food and restaurant guide OpenRice expanded their partnership through the Mastercard’s Priceless Planet Coalition, working towards the restoration of 100 million trees worldwide by 2025. 

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