Weekly roundup: UN Women's powerful campaign, 'Women who lead' podcast and more

Happy Friday MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week, we explored UN Women's hard-hitting campaign against domestic violence in Pakistan and Mandai's immersive gamified films promoting its latest park. We also spotlighted our "Women who lead" podcast series, celebrating the trailblazing female leaders shaping the marketing and advertising industry across the region.

If you need a quick summary, welcome to MARKETING-INTERACTIVE's weekly roundup, a video and article feature in which we take you through the biggest stories of the week and take a deep dive into trending topics we've seen in the industry.

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1. UN Women exposes hidden abuse with henna in powerful campaign 

UN Women unveiled a new campaign titled "InkVisible" to combat domestic violence in Pakistan, created in collaboration with IMPACT BBDO. The campaign features a series of films and focuses on henna to inform women about a protection hotline in case of spousal abuse. 

One film starts with a close up shot of henna being applied on skin. As the camera zooms out, it is revealed that the henna was applied around an eye of a woman dressed in bridal clothing. From afar, the henna art looks like a bruised eye. A text which reads "1 in 3 married women face physical abuse" then comes on screen. 

Read more here. 

2. Mandai's latest gamified campaign lets you choose your wild adventure 

Mandai Wildlife Group unveiled a new campaign to celebrate the launch of its latest park, Rainforest Wild Asia. The campaign, titled "Choose your wild" aims to generate awareness and excitement around the new wildlife experience and attract both local and international visitors to discover the park’s unique offerings as well as deepen their appreciation for Southeast Asia’s rainforests.

Central to the campaign is the release of three films mimicking the look and feel of a video game. The characters include an elderly couple, a young girl and a man.

Read more here. 

3. Women who lead: APRW's Anu Gupta reflects on her career break and professional journey

This March, MARKETING-INTERACTIVE is excited to launch its "Women who lead" podcast series, celebrating the powerful female leaders in the marketing and advertising industry across the region.

In the debut episode, Anu Gupta takes us on an inspiring journey, starting from her days as a 21-year-old in a student exchange program to becoming the director of the integrated communications agency APRW in Singapore. She opens up about the challenges and triumphs of her career break and how she made a remarkable comeback. As a mother of two, Gupta also shares what matters most to her—her family.

Read more here. 

Looking to check out MARKETING-INTERACTIVE's new podcast series? Watch us on YouTube below: 

Join us this coming 23 - 24 April for #Content360, a two-day extravaganza centered around three core thematic pillars: Challenging The Norm; Technology For Transformation; and Unlocking Imagination. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

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