Clear Channel takes to the skies with new Scoot partnership

Clear Channel Singapore (CCS) has partnered with Scoot, a subsidiary of Singapore Airlines, as part of its efforts to venture into the mobility media sector. This move is aligned with CCS’ broader transformation from a traditional out-of-home (OOH) enterprise to a more digitally and technologically advanced company.

CCS was named one of the world's largest street furniture contract to design, build and operate (DBO) 3,200 bus and taxi shelters across Singapore in 2001. In the last 24 years, the company has transformed its business in a move to lead the way in making media scientific, data-led, fact-based, and insight-driven.

With this partnership, CCS aims to break new ground in the mobility media space. This is especially since the mobility media space evolves and embraces the changing habits, needs and preferences of mobile consumers, and creates a myriad of new B2C touchpoints for advertisers.

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The partnership will see CCS' smart mobility media solutions integrate in-vehicle technologies, journey-based messaging, mobility-as-a-service (MaaS), and smart, intuitive experiences to create smarter, and more responsive mobility media options.

Meanwhile, Scoot has an extensive network of over 70 destinations across 18 countries and territories. The airline believes that travel is about spontaneous discovery, and strives to connect travelers to new cultures, fresh experiences and even to each other.

“We are excited to announce our partnership with Scoot, to bring our smart mobility media solutions to life. We will be forming purposeful and strategic alliances with like-minded partners who are committed to building the mobility media ecosystem in Singapore and the region. Ultimately, the mobility media space is not a space per-se. It is an experience ecosystem,” said Kelly Khoo, chief executive officer, Clear Channel Singapore.

In tandem, Agatha Yap, director, marketing, communications and loyalty, Scoot said that the airline has been pushing boundaries following the post COVID-19 era of travel. "One of which is to relook at media assets we own and leveraging expertise and data in the way we present these to our passengers," said Yap.

"We are delighted to embark on this new journey with Clear Channel Singapore and look forward to leveraging CCS’ previous track record, integrating smart solutions for us to engage audiences at the right time, and at the right place. As media consumption habits continue to evolve rapidly, we believe that our collaboration with CCS will present plane, simple yet unique opportunities to boost awareness, relevance and engagement,” she added.

CCS has been evolving its offerings and features in recent years. Prior to this move into the mobility media sector, it launched its near real-time impressions and AI-driven vehicle count feature back in 2022.

The near real-time impressions on programmatic DOOH included AI-driven vehicle count that came with the ability to detect a distance of at least 100m. The feature could identify and differentiate a spectrum of vehicle types including buses, lorry, cars and vans. According to Clear Channel, it was not only new but also a first in Asia.

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