Manulife names new Asia chief marketing and experience design officer

Manulife has appointed Harshal Shah (pictured) as its new chief marketing and experience design officer for Asia. His appointment is effective from 17 October and he replaces Julie Nestor who left in February and is now with Mastercard.

Shah joins Manulife's Asia executive division committee and reports to Damien Green, president and CEO of Manulife Asia, and Karen Leggett, global chief marketing officer. He will also be a member of the company's global leadership team.

Based in Hong Kong, Shah will be responsible for progressing Manulife's marketing, brand, digital, and customer experience across Asia. He will oversee customer insights, design, brand, data analytics, digital strategy, and ManulifeMOVE, and he will work closely with colleagues at global, regional, and market levels, including those in technology & operations and distribution.

Shah brings 20 years of experience in the insurance and financial services industry. He joins Manulife from AIA Group, where he served as director of the distribution impact office and held prior roles as chief marketing officer for AIA Korea and led customer experience and business transformation for AIA group partnership distribution based in Singapore. Prior to AIA, he held leadership roles at Aegon and Citibank.

"We are taking transformational leaps to become the digital customer leader in our industry in Asia," said Damien Green, president and CEO, Manulife Asia. "Shah's appointment will continue to drive the success of our Asia franchise, drawing on his strong track record of enhancing distribution through delivering impressive results in marketing, digital, and analytics," Green added.

Green was promoted to his role in May this year, replacing Anil Wadhwani who left the company. He joined Manulife in 2018 as chief strategy and transformation officer for Asia.

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