Manulife Asia CMO Julie Nestor to step down

Julie Nestor, Manulife's chief marketing and experience design officer, Asia, is stepping down from her role. Manulife's spokesperson confirmed the news to MARKETING-INTERACTIVE. During her time at Manulife, the spokesperson said Nestor (pictured) has made significant contributions to the company's marketing efforts across Asia Pacific.

They included driving continued improvements in NPS, building up Manulife's behavioural insurance platform, ManulifeMOVE, as well as contributing greatly to its DE&I efforts through launching an Employee Resource Group in Asia that focuses on disabilities.

She took on the role in October 2020, joining from Hilton where she was previously VP, marketing and GM of eCommerce, Asia Pacific. During her time at Manulife, Nestor was responsible for taking the company's strengths in marketing, brand, digital and CX in Asia to the next level. She also oversaw customer insights, product design, data analytics, digital strategy, ManulifeMOVE and communications. She also worked at eBay as CMO for ANZ and American Express as VP consumer marketing, and VP, insurance services, JAPA.

Last year, the insurer appointed dentsu to handle global media and creative duties in an attempt to amplify and evolve its brand. Manulife previously launched the next phase of its strategy, with an emphasis on its Asia and Global Wealth and Asset Management businesses and digital transformation including its journey to become the most digital, customer-centric global company in its industry. This announcement marked the first time that Manulife has selected a single global agency that reflects the diversity of its individual markets.

A month before that, it named Dudley White as head of communications for Asia. Based in Hong Kong, White currently oversees internal and external communications across Manulife’s Asia markets.

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