Managing director Niall Hogan parts ways with IAS Southeast Asia
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Niall Hogan (pictured) is stepping down from his managing director role at Integral Ad Science (IAS) Southeast Asia. IAS has confirmed the news to Marketing. Hogan joined IAS in 2013, to lead the rapidly growing UK and European team. He has grown the team from a single employee to more than 65.Since the start of 2017, he has been based in Singapore, responsible for Southeast Asia, and is focused on new business, employee recruitment and ongoing client engagement. Hogan was charged with strengthening the presence of IAS in the region and offering the company’s world-class measurement solutions to advertisers and publishers.IAS also said, “We greatly appreciate his time and contributions towards IAS, especially his relentless effort in building up IAS’s portfolio and team in Singapore. We wish him all the very best in his future endeavours.” The agency will not be commenting on a replacement. Hogan confirmed to Marketing that he is currently on gardening leave.Hogan has extensive experience in building businesses. He brings over a decade of digital advertising experience to Singapore and Southeast Asia to empower the industry to verify, optimise, and analyse the impact of their digital campaigns.Read also:Does programmatic deserve a bad reputation?
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