CMC Markets educates consumers on calculated risks with new campaign

Online trading platform CMC Markets Singapore has launched an integrated campaign to showcase the importance of calculated risks in trading. In partnership with creative and marketing agency Studio 155, the "Own your trade" campaign draws parallels between traders and trailblazers who have forged unconventional pathways in their respective fields. 

The campaign emphasises risk as an essential element of strategic investing, when approached thoughtfully, and showcases this message through three individuals who defy conventions and pursue their passions despite challenges. 

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The 15-second video stars Bjorn Shen, Artichoke founder and Masterchef Singapore judge who reshaped Singapore's culinary scene by introducing Middle Eastern cuisine with his own twist. The video also showcases Darren Lim, an actor who started out with a non-conformist career, who then went on to steer a family business and is now leading an out-of-the-box lifestyle on a yacht while running a global business. Lastly, Natalie Dau, 10-time ultramarathon champion with a record-breaking 1000km run up her sleeve. 

According to Melissa Lwee-Ramsay, head of marketing, Asia, CMC Markets, central to the campaign is the idea that success in financial trading isn't about luck – it is about making informed decisions, taking calculated risks, and staying ahead of the curve to power your ambitions and dreams.

"Through compelling storytelling, we are redefining how our audience view risk — not as something to fear, but as an essential part of seizing opportunities in today’s fast-paced financial world," she said. "Given that today’s financial markets are increasingly volatile and uncertain, risk is ever-present. True success comes from recognising and managing risk effectively."

The individuals highlighted in the campaign symbolise the rewards of calculated risks, which ties back into CMC Markets' message of smart trading and investing through bold decisions. 

To reinforce the campaign's message among professionals, managers, executives, and technicians (PMETs), the campaign features a prominent out-of-home billboard at Chinatown Point, complemented by digital advertisements designed to engage audiences across multiple platforms, emphasising the power of owning every trade.

“From the get-go, our focus has been to tell the stories of trailblazers: highlighting their journeys, their challenges, their north stars, and their surmounting of odds to own their trade. In parallel, it humanises the often frowned-upon and misunderstood traders' personas, breaking shallow stereotypes through diverse narratives and traits," said Eugene Lim, marketing director at Studio 155. 

MARKETING-INTERACTIVE has reached out to CMC Markets for more information. 

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