Local fintech firm Hoolah picks dentsu to accelerate commerce capabilities

Singapore-based fintech start-up, Hoolah, has appointed dentsu international to accelerate its commerce capabilities. Under the appointment, Isobar, part of dentsu’s creative group, will focus on building a Salesforce cartridge to enhance Hoolah’s payment solution, which aims to help consumers to buy now and pay later over three interest-free installments. According to Hoolah’s founder and CEO, Stuart Thornton (pictured), Isobar has rich Salesforce Commerce Cloud implementation and Salesforce cartridge development experiences. "Apart from it being a strong eCommerce partner for many consumer brands, we also appreciate that dentsu has a strong presence in APAC and expertise in multi-country implementations," he added.

In an separate appointment, Isobar is extending its work with Panasonic through a new regional platform roll-out across nine markets in APAC for its customer service unit. Dentsu’s CRM group, led by its global creative B2B agency, gyro, has won global network infrastructure provider, CommScope, as its new client.

Dentsu has also secured a number of renewals with gyro being awarded a sizeable projects by B2B clients: Mastercard, Magento Commerce and Marketo Engage. Meanwhile, its CRM group, led by its digital marketing agency, Happy Marketer, a Merkle company, also retained two local partnerships with the Lee Kuan Yew School of Public Policy and the Coffee Bean & Tea Leaf.  Commenting on the network’s growth trajectory in Singapore, dentsu Singapore CEO, Prakash Kamdar, said: “We have been both consistent and persistent in our business approach within the market since 2019. With 2020 being a particularly trying year for businesses across Singapore, we are appreciative of our clients and, increasingly, new partners entrusting us with mandates that will enable us to support their recovery amid the downturn, and eventually growth, as the economy emerges stronger.”

Kamdar added that its recent appointments is an endorsement from its clients in its ability to bring together its disciplines and talents as one to drive its business success. "As a company that sits at the heart of how brands engage with their customers, we will continue to explore opportunities to support businesses across Singapore navigate through the current environment, and flourish once again," he added.

Regionally, dentsu's media agencies, Carat and iProspect, have also taken on an expanded scope with Philips’ consumer electronics business in the APAC region last month, following a pitch. Based out of Singapore, the appointment will focus on developing an integrated performance and commerce hub.

Dentsu international is a rebrand of the agency, which was previously known as Dentsu Aegis Network. It is now the consolidated subsidiary that oversees dentsu’s international business operations. Dentsu International will operate under the dentsu brand name, and the new name will be in use from early October 2020. Dentsu now encompasses two operational networks: dentsu japan network, which oversees dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees dentsu’s agency operations outside of Japan.

Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November. Sign up here!

Related Articles:
Dentsu ditches 'Aegis' in name 7 years after acquisition
Toyota and Dentsu create new holding company to accelerate marketing innovation
CtrlShift's CEO Dominic Powers joins Dentsu Aegis Network
Dentsu Aegis Network promotes Preeti Kumar to global client development officer