Landor names new managing director for SEA

Landor, a global brand transformation company, has appointed Joël Cere (pictured) as its managing director for Southeast Asia, effective from March 2025. He reports to Lulu Raghavan, APAC president of Landor. 
 
This key addition to the APAC leadership will further strengthen Landor's capabilities and commitment to delivering impactful consulting, design, and experience expertise across the region. 
 
Céré, based in Singapore, brings extensive experience working with iconic brands from the likes of Unilever, P&G, Mondelēz, Coca-Cola, Nestlé, Abbott, AstraZeneca, DBS, Kirin, Sennheiser, Electra, Intel or City Energy across Europe and Asia-Pacific.  
 
His agency experience includes turning around global accounts for Aegis, pivoting a global crowdsourcing platform from content to innovation, leading Hill & Knowlton’s digital practice across EMEA, and innovation and strategy leadership roles at Grey, Bates, and Kantar. He honed his entrepreneurial spirit as co-founder of an open-innovation agency, a boutique consulting firm in technology and by mentoring start-ups. 
 
Raghavan said, "I am thrilled to welcome Joël to Landor. His diverse backgrounds and impressive track records will be instrumental in driving our growth and innovation in APAC. I am particularly excited about partnering closely with them as we focus on expanding our presence and delivering exceptional results for our clients in Southeast Asia." 
 
Céré added, "More than ever, Southeast Asian consumers need strong brands to navigate today’s uncertainty. With its unrivalled mix of creativity, data, and strategy, I’m excited to join Landor at this critical time to help businesses unlock their brands’ potential to drive short-term growth and build long-term value."

MARKETING-INTERACTIVE has reached out to Landor for more information.

Don't miss: Changan Auto partners Landor to revamp brand identity

Back in January, Landor was tapped by Chinese automotive brand Changan Auto to revitalise its brand identity as part of its global expansion. The rebranding aims to resonate with international audiences and fuel growth in key markets. 

Landor was appointed to handle Changan's brand value globalisation following a competitive pitch in March last year.

As a rising global automotive force from China, Changan Auto needed a brand story that captured its ambition and innovation. The revitalised brand strategy and identity  integrate Changan brand with a distinct yet harmonious presence. This strategy underscores Changan's commitment to providing access to high-quality, advanced mobility, positioning the company as a driver of change and a pioneer of innovative driving experiences. 

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