Landor & Fitch names new general managers for HK and China

Global brand transformation company Landor & Fitch has appointed Juanita Zhang (pictured right) and Peggy Hon (pictured left) as general manager of China and Hong Kong respectively in the midst of the rising demand for transformation among brands in the region.

The duo will head up a team of diverse and dynamic senior leadership and creative talents across Landor & Fitch’s studios in mainland China and Hong Kong to drive a new level of strategic growth for Landor & Fitch in Greater China while elevating Landor & Fitch’s unique position and brand transformation capabilities to sustain business momentum in the region. Meanwhile, Doris Ho, managing director of Greater China will transition to a regional role based out of Singapore.

Hon is a home-grown talent of Landor & Fitch Hong Kong with extensive strategic and creative design experience, according to the release. She is known for transforming some of the world’s most iconic brands for clients including Procter & Gamble, Starbucks, Pernod Ricard, and Huawei. Building on her strength in brand strategy and innovation. Hon has delivered effective and powerful brand solutions for Chow Tai Fook, Swire, Hong Kong Ocean Park, Welab Bank and the Hong Kong Jockey Club.

Zhang brings many years of experience in leading brand transformation projects for clients in the automotive, grocery, financial service, hospitality, consumer goods, internet of things (IoT) and technology space, across core disciplines of brand, digital and retail design.

Her strong commercial sense and deep understanding of the Chinese consumers has enabled her to develop impactful transformation strategy and brand-led experience for her past clients including BMW, LEGO, OPPO, LYNK&CO, ByteDance, Walmart, Huami and Bestseller Group.

“Greater China is a key region for Landor & Fitch, and it is a centre of excellence for unique brand-led experience and technology innovation as exemplified by the outstanding work we have done for brands in elevating their appeal for the global audience or helping them to adapt to the hyper-competitive Chinese market,” said Landor & Fitch APAC president Jonathan Cummings.

“I am confident the appointments of Hon and Zhang will continue to bolster our business in Greater China by capitalising on the growing demand for unique brand-led experiences and transformation from clients in the evolving consumer landscape.”

Zhang said: “I am thrilled to be joining an agency that has long been a leader in transforming brands and businesses. There is a lot of potential and opportunities in the Greater China region driven by the growing needs for brands to reinvent and reconnect with consumers in a rapidly changing environment. I am delighted to take up the role to further elevate Landor & Fitch’s position in the market and demonstrate our excellence in brand transformation and experience creation with award-winning strategy and dynamic and bold solutions to unlock sustainable growth for clients.”

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