Landor & Fitch names new chief creative officer

Specialist brand and design consultancy Landor & Fitch has named Teemu Suviala (pictured) as its new chief creative officer, effective at the beginning of February. He will be reporting to Jane Geraghty, global CEO of Landor & Fitch.

Suviala will take responsibility for Landor & Fitch’s creative teams in studios across more than 20 countries worldwide, working with clients such as Apple, Netflix, Coca-Cola, LEGO and the 2032 Olympic and Paralympic Games. Suviala will also lead the continued expansion and evolution of the company’s design offer, with a particular focus on integrating new technologies.

Splitting his time between London and New York, Suviala said: “I’m excited to join a culture that not only obsesses about creativity and innovation to achieve success but aspires to reach it together. I’m keen to explore how we can be at the forefront of the Imagination Age with new technologies such as A.I. and by blurring the lines between our physical and virtual worlds to create the better, bolder brand experiences which appeal to the consumers, clients, and stakeholders of today and tomorrow.”

He also added that Landor & Fitch holds huge appeal to a creative mind, and the opportunity for growth is unlimited. “But it was the culture here that spoke to me most – a singular vision and commitment to working as one to deliver the extraordinary and make a positive difference,” he said.

Previously holding creative director roles at agencies including Collins and Wolff Olins, Suviala joins from Meta where he was global head of brand design for its Reality Labs. He and his team worked closely on the company’s high-profile rebrand from Facebook, including the naming, branding and visual identity.

Alongside this, Suviala led the expansive brand design work in bringing Meta’s metaverse concepts to the fore across breakthrough technologies such as augmented and virtual reality. Suviala is an entrepreneur and adventurous designer, bringing over 25 years of creative and management experience.

Commenting on the appointment, Jane Geraghty said: “I am delighted that Suviala is joining our team. He’s an exceptional designer with a long track record of delivering transformative work and a compassionate leader with a truly global view. The breadth of his experience will be invaluable as we continue to expand and evolve our offer to meet the needs of our ambitious clients.”

Rob Reilly, global chief creative officer at WPP, said: "It's hard to find a global talent with as long a track record of creative excellence as Suviala. But what impresses me most about him is his commitment to bringing greater diversity to the design industry. We can't wait to see the impact he has on our people and clients."

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