Lai Shu Wei clocks in at Sime Darby Property as marketing chief

Lai Shu Wei has joined Sime Darby Property as chief marketing and sales officer, reporting to group MD Azmir Merican. Lai (pictured) confirmed his appointment to A+M but declined to comment further. He was previously unifi's VP and head of marketing as well as CEO of TM Net and CEO of TM Multimedia at Telekom Malaysia.

He first joined the telco as CMO for webe digital in 2015. Lai told A+M previously that he is proud to have turned unifi into a converged brand and to have worked with great talents during his time with the company. He added that his time at TM has taught him to stay focused, be objective and persevere.

Before TM, Lai was CMO of Packet One Networks for more than two years and also worked as group chief marketing and head of analytics at Standard Chartered Bank for about two years. His entry into the telco scene was marked by his appointment as senior manager at Maxis in 2005, during which he focused on prepaid marketing as well as acquisition and usage. Aside from his expertise in the telco industry, Lai is also adept at marketing management, business planning, consumer products, CRM, brand management, communications, content business, and go-to-market execution.