Katherine Chatfield named Woman’s Day editor, digital-first strategy takes shape

Are Media has named Katherine Chatfield as the new editor of Woman’s Day, with a mandate to accelerate the publication’s digital expansion and maintain its position as Australia’s highest-selling weekly lifestyle magazine.

Chatfield is a seasoned media professional with a career spanning News Corp, ACP Magazines, Fairfax, Pacific Magazines and Verizon. She brings a background of working across brand content and brand storytelling for companies including Myer Marketplace, Selleys, Berocca, The Good Guys and Australian Unity.

Her new role at Woman’s Day begins immediately.

“I’m absolutely thrilled to be joining the team at a time where the brand is really coming into its own as a digital-first, omnichannel powerhouse,” Chatfield said.

“One thing our stories all have in common is that they have heart, and that’s what really connects with millions of women every week across digital, social, EDM and print. We’re going to be pushing the boundaries with exclusive digital content, video storytelling, and social-first strategies. Expect more real-time engagement across multiple platforms and seamless brand integration. This is the beginning of a new era for Woman’s Day - bigger, bolder, and more connected than ever before.”

Susan Armstrong, Are Media’s general manager of entertainment, said Chatfield is well-positioned to take the brand to the next level.

“As we look to the future, Katherine is perfectly poised to take Woman’s Day to new omnichannel heights - building on its rich heritage while evolving it into an even more dynamic, digitally led powerhouse.”