Design agency JDO makes senior appointment for its Shanghai ops

Design agency JDO has appointed Greenly Lu as vice president of its operations in China. In this position, Lu will be building the agency’s foundation in China and surrounding markets by forging relationships with leading Asian brands and delivering transformative creative solutions.

Based in Shanghai, Lu boasts 20 years of experience as a design management leader. She also worked with Asian brands and international companies including Wu Liang Ye, Diageo, Snow Beer, Mondelez, Unilever and Kraft Heinz. Prior to joining JDO, Lu served as vice president and one of the founding partners of Design Bridge Shanghai.

Commenting on her appointment, Lu said, "Asian brands have high expectations for creativity, and I believe JDO can meet them with holistic brand solutions that are emotionally intuitive, effectively strong and aesthetically beautiful. My goal is to bring its world-class standard to this region, unlocking the huge potential of ‘creating belief’ for brand owners in Asia and beyond.”

Fiona Florence, group managing director of JDO Global added, "At JDO, we recognise the immense opportunities that Asia offers in supporting both regional and international brands to create impact through powerful, meaningful design. Lu not only brings a deep understanding of consumers and clients in this region, but also possesses an entrepreneurial spirit that will help us deliver stunning creativity that genuinely creates belief."

Headquartered in the UK, JDO has four offices around the world, including one in London and one in Tunbridge Wells. In addition to its Shanghai office, the agency has operations in New York. The agency worked with a wide variety of clients before, including Carlsberg, Peroni, Dove, The Glenlivet, and Lumene.

According to its website, JDO specialises in branded packaging, 3D and product design, the generation of brand identity, brand animation, creative strategy, and artwork and production.