Jaywing enhances Asia presence with expansion

Australian creative and performance marketing agency Jaywing has expanded into Asia following a number of new business wins. The expansion comes as the agency extends its relationships with existing clients including footwear Crocs, digital experience software Sitecore and footwear New Balance. 

The agency will work with these clients across creative, digital media, SEO and content in countries including Japan, Hong Kong, Taiwan, Singapore and Malaysia. Backed by its Sydney-based team of creative and media specialists, Jaywing has also appointed local talent based in Hong Kong to help drive localised, strategic support for its growing portfolio of Asia clients. 

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Backed by its Sydney-based team of creative and media specialists, Jaywing has also appointed local talent based in Hong Kong to help drive localised, strategic support for its growing portfolio of Asia clients. MARKETING-INTERACTIVE has reached out for more information. 

“This strategic move into Asia reinforces our commitment to delivering innovative, data-driven performance marketing and media solutions to empower brands to maximise the return on their investment. Asia has a highly developed eCommerce market and clients are looking for effective and innovative solutions to connect with consumers," said Jaywing CEO, Tom Geekie (pictured). 

“In addition, customers in Asia have distinctly different buying journeys, expectations and shopping experiences, so it’s important to have specialists with that expertise on the ground. We have recruited locally in Hong Kong, and as we grow our customer base we intend to add more," said Geekie. 

Jaywing is not the only new kid on the block. Earlier this month, global brand experience agency AVANTGARDE expanded into Singapore and Riyadh, Kingdom of Saudi Arabia (KSA), taking the agency's presence to 13 locations around the world, including Amsterdam, Shanghai and Zurich amongst others. 

The strategic expansion underscores AVANTGARDE's approach to tap into opportunities within flourishing economic landscapes.

"Our expansion into Saudi Arabia and Singapore represents a significant milestone in our journey. These new offices will enable us to be closer to our clients, understand their needs better, and deliver emotional brand experiences that resonate on a global scale," said CEO Marc Schumacher. 

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