Havas unveils new brand architecture and visual identity to align with global strategy

Havas has revamped its brand architecture and given a fresh new look to its brand identity for the first time in 20 years, to create a more contemporary, purposeful and user-friendly experience for clients, partners and talented individuals.

Done in collaboration with Conran Design Group, Havas’ strategic branding agency, the new visual identity is all about positive upward momentum, expressed visually with a dynamic edge that represents the creativity and forward-looking mentality at the heart of Havas’ business, according to the release. 

The refresh has kicked off on 13 June, with Havas’ headquarters in Paris and key Havas Villages around the globe. It will begin rolling out with individual networks and companies globally, including APAC, from 14 June. The update encompasses all Havas physical and digital branding worldwide, including a new corporate website organised by core services, providing a more client-centric experience.

Over the coming months, all physical and digital assets will be updated to reflect the updated look and new brand architecture. Changes will be completed by the end of 2023. 

In line with the acceleration of its strategy rooted in integration, Havas is bringing all Havas branded networks and operating companies under one new, shared brand identity, which will amplify the true nature of Havas: a client-centric, creative powerhouse that is part of the Vivendi Group, at the crossroads of entertainment and communications. Non-Havas branded networks and operating companies will maintain their individual identities but will add an endorsement that clearly links back to Havas.

Don’t miss: Havas Media Group HK brings on board Carmen Wu to lead Havas Market in HK

Commenting on the rebrand, Yannick Bolloré, chairman and CEO of Havas, said: “Our new identity is much more than a logo tweak. It reinforces our difference and gives us a competitive advantage by simplifying our service lines and highlighting our core values. It ensures we are treating our brand as a powerful, meaningful business asset and capitalising on our integrated approach to deliver seamless communications strategies that exceed our clients’ expectations,” 

Meanwhile, Thom Newton, global CEO of Conran Design Group, said: “Making the Havas brand a meaningful business asset, meant addressing two fundamental challenges. The first, to improve client-centricity by integrating the brand architecture system and optimising the navigation of services. The second, to make the Havas brand truly distinctive through a new visual identity built around a characterful, modern logotype and signature assets that represent positive momentum,” 

“The new visual identity and endorsement system will present all Havas networks and operating companies as ‘One Havas’, making the group more meaningful as a multiplier that adds value across the portfolio,” Newton added.

MARKETING-INTERACTIVE has reached out to Havas for more information.

Related articles:

Havas Ortega reduces carbon footprint by investing in right data systems and brand partnerships
Havas Media Group HK brings on board Carmen Wu to lead Havas Market in HK
Havas Media Singapore names new GM
Decathlon picks new media agency for SG market