Havas Red bolsters PR and social offerings in APAC with expansion to Japan

Global PR agency micronetwork Havas Red has bolstered its PR, social and content capabilities in the APAC region with the expansion to Japan. 

This follows the network’s regional expansion last November, when it acquired a majority stake in one of India’s foremost PR consultancy firms, PR Pundit, which now operates as PR Pundit HAVAS Red. This time, the expansion to Japan brings Havas Red’s merged media capabilities into a total of 19 markets around the world.  

Led by managing director Masashi Kitaichi (pictured), the agency will focus on PR, social media and experiential marketing to deliver refined offerings to local and global clients. 

Kitaichi said, “We’ve been fortunate to work already with a wonderful portfolio of clients at the Havas Village in Japan. Now, by expanding to become HAVAS Red Japan, we are poised to be even more powerful and integrated partners for these clients on everything from social media to experiential to public relations.” 

Darrell Nelson, CEO of HAVAS Japan, said: “Havas Japan has seen significant growth over the last three years and by launching Havas Red in Japan with Masashi leading the capability, we are not only expanding our service offerings but also positioning ourselves to better meet the specific demands of this market."

"With the addition of comprehensive PR capabilities, we can deliver more integrated and impactful solutions that resonate with local audiences while aligning with global standards. This strategic move ensures that Havas Japan is even more equipped to drive meaningful connections for our clients, making us a stronger partner in their growth and success,” he added.

“Bigger, better, bolder and more borderless — that’s how Havas Red continues to grow each year,” said James Wright, global CEO of Havas Red and global chairman of the Havas PR Network.

“Expanding into India and Africa last year was a significant milestone for us, opening doors to very exciting regions. Now we’re thrilled to extend our footprint into Japan, where our Havas colleagues are already delivering groundbreaking work with iconic clients, and we look forward to providing enhanced PR and social support to continue driving innovation and excellence," he added.

Earlier this year, Havas Red announced its second market opening in Africa, with the opening of its office in Ivory Coast. In addition to Japan, India and Ivory Coast, HAVAS Red has offices in Australia, China, France, Germany, Indonesia, Italy, the Middle East (U.A.E., Saudi Arabia and Oman), the Philippines, Singapore, South Africa, Spain, the UK, the US, and Vietnam.  

Related articles:

Advocacy platform Global Citizen picks Havas as media agency
Hasbro-owned games publisher hits play on regional media strategy with Havas SG