Gusto Luxe adds NFT marketing to roster of services

Gusto Luxe has strengthened its tech offerings for brands by helping them create NFT-related campaigns in addition to PR and media duties. The new accounts include one from fine wine and spirits direct-to-customer NFT marketplace BlockBar, connecting consumers and collectors with the owners of luxury wine and spirits brands by providing the opportunity to exchange NFTs for unique products. Buyers can pay for products via credit card or Ethereum and have the option to either burn the NFT to redeem the physical product or resell the product through the BlockBar.com marketplace.

Gusto Luxe is responsible for helping drive buzz around BlockBar’s launch through media coverage and securing profiling opportunities.

“We are delighted to partner with Gusto Luxe as BlockBar expands its growing community in Asia. BlockBar will continue collaborating with the world’s leading luxury wine and spirits brands in 2022 to deliver exclusive drops and experiences within our fine and rare and crypto whales portfolio, including highly collectible collaborations. We look forward to collaborating with Gusto to share our drops through its network in the region” comments Sam Falic, co-founder and president of BlockBar.

Gusto Luxe also collaborates with Wear, an NFT platform for luxury brands and artists. The agency is tasked with helping Wear raise its brand profile, increasing media exposure and facilitating interview opportunities during this vital launching phase of the Wear platform.

Wear allows customers to purchase NFTs. It also creates opportunities for designers to build new revenue streams through storytelling opportunities, activations and enhanced engagement. The platform said it embraces the idea of being "truly phygital" by working with brands to create physical goods and simplifying the process of NFT creation and ownership.

Gusto Luxe also works with Hong Kong based genetics and diagnostic health testing company Prenetics. It helps the brand drive buzz and media attention and market products through seasonal campaigns featuring actor Donnie Yen and boyband MIRROR's member Ian Chan. "We believe that for brands, especially in China and across Asia, ‘luxe-tech’ is a new luxury. Blockchain is the perfect conduit for brands to provide what is at the essence of luxury, exclusivity and premium experience. We are excited to be at the forefront of ‘luxe-tech,’ and look forward to supporting our clients in creating new ways for customers to discover, engage and shop," said Nick Cakebread, Gusto Luxe and Gusto Collective founding partner.

(Photo courtesy: 123RF)

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