GrowthOps Asia names first regional creative director

GrowthOps Asia has appointed Adzam Bahrin (pictured) as its first regional creative director to bolster its digital-first creative services. In his new role, Bahrin will be leading the creative direction for Malaysia and Singapore, working on brands including Kia, Grab and RHB. He will be joining the senior digital team, including David Mitchell, head of creative; Wai Hong Tang, head of copy; and Look Chee Heng, head of art, who will report to him.

In his regional remit, Bahrin will report to Chris Greenough, general manager of Malaysia, and Shaad Hamid, general manager of Singapore. The agency added that he will be a critical piece to evolving GrowthOps Asia's brand and messaging in the Asia Pacific region. Additionally, he will work with Shellen Yong and Mariana Miloski, who were recently promoted to business unit heads of the agency's digital-first creative and performance marketing practises.

According to GrowthOps, Bahrin has a proven record of leading the creative department in known agencies bringing with him 12 years of experience. Prior to joining the agency, Bahrin was the creative director of Naga DDB Tribal. He started his career at Ogilvy New York as a junior art director before moving on to VMLY&R Malaysia, M&C Saatchi Malaysia, GSW New York, and Leo Burnett Malaysia.

Bahrin said that having had a lot of experiences across a variety of agencies and cities, he feels GrowthOps is the best place for him to grow because it offers a truly unique opportunity to pair technology with creativity. "I have always been obsessed with the idea of shaping the agency of the future, and with GrowthOps paving the way for performance marketing in using enhanced technology; I feel this is the place where that process can really begin," he added.

“There is an abundance of business and tech services under our roof that give us the potential to create new kinds of work that pushes the production levels of our digital creative services to new heights,” he explained.

Chee Hung Goon, GrowthOps Asia CEO explained that GrowthOps has built a reputation around its enterprise technology delivery and experience design over the past few years, but the company still see a demand for impactful storytelling. “With Bahrin on board, we feel we have one of the strongest digital-first creative offerings in the market,” he added.

GrowthOps made key leadership appointments in Singapore and Malaysia last year, naming David Isaac Mathews chief growth officer while Shaad Hamid succeeded him. Greenough succeeded Elise Duarte Chu as GM for Malaysia.

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