Global PR agency Milk & Honey opens in SG, appoints new CEO

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PR agency Milk & Honey PR has opened its fourth international office in Singapore and has appointed Meilin Wong (pictured) as partner and CEO to helm the new operation.

Wong brings over two decades of experience in the communications and marketing space having worked at high-ranking positions over the years. Prior to joining Milk & Honey, Wong was CEO and later partner at iSabel Health Tech where she was responsible for the brand's vision, marketing and commercial growth.

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She also worked as chief marketing officer at ZilLearn, an EdTech company aimed at making knowledge accessible. In her role, Wong led the development and implementation of the brand as well as its communications and marketing in order to drive user acquisition and adoption at the start-up.

Some of her other notable roles include associate director, head of corporate practice at TEAM LEWIS, Vice president of business development and marketing APAC at WE Communications and director of business development at SGK.

In her new role, Wong, as co-owner of the business, will be focused on building the company’s brand, enabling its growing portfolio of global clients that are looking to build or elevate their brand reputation in Asia as well as spearheading client growth locally.

She will work with Manuel Hüttl, the partner and CEO of Milk & Honey Germany, Paul Cohen, the partner and CEO of Milk & Honey North America, Claire Lematta, non-executive director for Milk & Honey US and Kirsty Leighton who is the founder and group CEO of Milk & Honey PR.

Milk & Honey, which is the first PR agency in Singapore to be B Corporation accredited, is headquartered in London and opened its New York branch in 2021. Shortly after in 2022, it opened its Munich branch.

MARKETING-INTERACTIVE has reached out for more information.

The news comes as more agencies expand their reach in Asia and beyond. Recently, Singapore based strategic communications consultancy TriOn & Co joined Mirovia, a global network of PR agencies that provide specialist communications, marketing and business development advice in Singapore and across the region, according to TriOn & Co.

The new partnership aims to meet the growing demand for specialist services in the region and will bring together TriOn & Co’s extensive experience with the legal sector in Singapore and the region with Mirovia’s network of international legal sector experts to help provide specialist advice to legal sector clients.

“We are very honoured to join Mirovia and its global network of specialists," said Charu Srivastava, the chief strategy officer and co-founder of TriOn. "Singapore is an important legal hub in the region and internationally. There is clear direction and support from the Government to strengthen the country to become the choice litigation and arbitration hub backed by a strong legal ecosystem," she said.

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