Cheil Singapore MD Anand Vathiyar steps down

Cheil Singapore managing director Anand Vathiyar has stepped down from the role. In conversation with MARKETING-INTERACTIVE, Vathiyar expressed his heartfelt gratitude for the incredible journey over the past five years at Cheil. 

Vathiyar first joined the agency in 2020. He was previously founder, managing director and executive creative at Up & Up for over 16 years. Prior to which he was creative head, Audi A-P at Bates Worldwide and a deputy creative director at Dentsu, Young and Rubicam. 

Don't miss: VJ Anand launches ‘ballsy’ in SG, aims to break traditional agency model 

"I joined Cheil in early 2020. There were challenges to stabilise the business from the get-go, the agency had witnessed a significant exodus, our client services director, Peter, had passed away (RIP Peter) and we had to deal with the pandemic and lockdown," said Vathiyar in a statement to MARKETING-INTERACTIVE.

"Together, we achieved significant milestones, including substantial growth in the Samsung business, securing non-Samsung accounts, and winning Cheil's first-ever awards. As I look to the future, I’m excited to explore new opportunities and, perhaps, embark on a journey similar to that of my namesake, VJ Anand, who made the bold decision to be ballsy. I appreciate all the support from my colleagues and partners. Stay tuned for what comes next," he added. 

When asked for a statement, Cheil confirmed his departure and mentioned he will be pursuing other interests.  Meanwhile, in Indonesia, the agency has strengthened leadership with the appointment of Jackie Jeong as its new director to lead retail and campaign.

Jeong's appointment signals a new chapter for Cheil Indonesia, as the agency continues to elevate its presence in the country's dynamic marketing landscape. His career has seen him lead transformative projects across Europe, North and South America, and the Middle East, with a strong focus on cultural insights and cutting-edge design.

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